Why Ceilings Need a Specially Formulated Paint

Why not just use a cheap white paint? It’s the ceiling, after all. No one is touching it. Here’s why. The sheet rock on your walls is, for the most part, supporting itself. The nails or screws hold it in place against the studs. But the weight of the sheet rock is supported by the rest of the sheet rock below it, and ultimately the floor. This isn’t true with your ceiling. The sheet rock on your ceiling is held up by the nails or screws. The weight is perpendicular to the sheet, itself. So over time you will get slight bowing, and possibly dimples where the nails or screws are. The right kind of paint will hide that problem. The wrong kind of paint will make it look terrible. Benjamin Moore’s Waterborne Ceiling Paint is the right kind of paint.
The Flattest Paint Benjamin Moore Makes

Your walls catch the light of a lamp or window at certain angles. But your ceiling catches that light at every angle. The imperfections in the surface of your ceiling are almost inevitable and any kind of shininess in your ceiling paint will accentuate those imperfections. Therefore, the flatter your ceiling paint is, the smoother your ceiling will look. Benjamin Moore’s Waterborne Ceiling Paint is the flattest paint Benjamin Moore makes. They call it Ultra-Flat, and it will make the ceiling of an old house look like new construction.
Easy to Apply for a Flawless Finish

Another great feature is it’s ease of application. Formulated to reduce spatter, it has a longer open time than other paints. That means it dries slowly, to allow for better leveling, and reduce the possibility of lapping. Although it doesn’t replace the need for a primer for tough stains, it does have superior hiding. And it can be tinted with the patented Benjamin Moore Genex Color Technology.
Benjamin Moore’s Waterborne Ceiling Paint Delivers Value
With an Ultra-Flat finish that hides imperfections, a longer open time to improve leveling and reduce lapping, and an ease of application second to none, this ceiling paint will revitalize your room. And you can find it at Quality Hardware.
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